Feb
26

Putting our Purpose into Action.

A couple months ago, we talked about our company’s purpose: Be a Fuel for Good, and we’ve been very busy since then, so here’s an update on what we’ve been up to!

Our goal is to give back more than a million dollars by 2020 which we’re doing by giving back 5% of our profits to help children in need. By focusing on nonprofits, startups and sponsorships who share our passion for supporting local families, we believe we can make the biggest impact in our community.

Here are a few examples of the ways we’ve been putting our time, talent and financial contributions into action:

  • In 2017, Gas South donated more than $411,000 to our community partners.
  • During December, 38 employees volunteered in the community (out of a total of more than 200).
  • Gas South supplied heating assistance to more than 86 families in need this winter.
  • Employees raised more than $700 for the Salvation Army by ringing the Kettle Bells.
  • In partnership with the Smyrna Police Department, Gas South sent 12 Cobb County kids shopping for Christmas gifts.

 

 

 

 

 

 

Being a fuel for good is about building partnerships large and small. Large partnerships like the Salvation Army, United Way, Junior Achievement, Must Ministries, Action Ministries and Title 1 Schools. And smaller partnerships like Pebbletossers and the Kell Robotics Team.

As Gas South enters its 12th year, everything we’ve done to this point has been about being a fuel for good. It’s part of the DNA of the people who make up this company. And it has the potential to grow.

For instance, Pebbletossers focuses on giving children volunteer opportunities to show them what it means to serve others. This relationship has the potential to become a movement in the sense that we’re not just supporting kids financially, we’re encouraging them to be a part of something bigger—something that will benefit them throughout their lives as well as the community.

It takes an army to make an impact. So when we talk about giving 5% of our profits back to our community, it’s not just a corporate check; it’s a corporate check with an army of volunteers behind it.

I’m incredibly proud of our employees, leadership and partners for working every day to make a difference in people’s lives. We want our customers to know that by being a customer, you’re helping make a difference too.

Nov
23

Gobble Jog 2015

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The 13th annual Marietta Daily Journal Gobble Jog is at Marietta Square this week, and Gas South is honored to be a sponsor of the event that benefits MUST Ministries. For many families, attending the Gobble Jog has become a Thanksgiving morning tradition before spending the day eating lots of turkey. What better way to start a day of giving thanks than spending it raising money for MUST Ministries – an organization that served 31,000 men, women and children last year.

In 2003, the Gobble Jog had 1,400 runners who raised $29,000. Now, more than 8,000 runners and walkers participate and yearly proceeds exceed $500,000.

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The Gobble Jog offers a 10K, 5K, 1K and Tot Trot. To view the course map click here: http://www.mustministries.org/file/events/Pages-1-14-from-Gobble-Job_2015-2.pdf

Are you going to be out of town or too busy cooking on Thanksgiving morning? You can still register for the Gobble Jog by signing up as a Phantom Runner and you will receive the race t-shirt. You can also donate to one of your fellow runners using their online fundraising page.

For more information about the event click here: http://www.gobblejog.org/faf/help/helpEventInfo.asp?ievent=1140124&lis=1&kntae1140124=DC918D83BA1E45B5B20B4E845E609723. Online registration closed on November 22nd, but you can register on-site the morning of the event.

MUST Ministries is dedicated to providing services to feed, clothe and assist people in need. The organization offers a range of services including emergency shelter, transitional housing, meals, groceries, clothing, job readiness, job placement and more. MUST has been serving people in need for more than 40 years and has locations in Cobb, Cherokee and numerous additional counties.

If you’re interested in donating to MUST Ministries and their great cause to address the basic needs of individuals, families and children, click here to make a donation: http://www.gobblejog.org/faf/donorReg/donorPledge.asp?supId=0&ievent=1140124&lis=1&kntae1140124=DC918D83BA1E45B5B20B4E845E609723&team.

Oct
1

Finding the Suite Spot: Building Relationships with Corporate Partners (Part II)

Finding the Suite Spot: Building Relationships with Corporate Partners (Part II)

Finding the Suite Spot is a three part blog series, written specifically for members of the nonprofit community. Part I focused on researching and defining the right corporate partner for your organization, customizing sponsorship opportunities and building strategic relationships (short or long term). In Part II, I will focus on the importance of building a sponsorship package, and identifying and creating the perfect “volunteer experience”. I’m going to share with you the three steps for building and sustaining successful partner relationships. Now that you feel more comfortable with getting your foot in the door using the techniques outlined in Part 1 and you have their attention, what’s next?

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Sponsorship Packages:

You may be wondering, what does a sponsorship package have to do with building a relationship? A lot depending on the corporation. The mindset of many community relations professions is beginning to shift with respect to the value-add from sponsorship of galas, runs and golf tournaments. Yes, brand awareness is a huge goal; however, what makes your gala stand out from others? Frankly, once a person attends a couple of galas, it becomes arduous to attend these types of events over and over. How do you overcome that? Here are a few suggestions:

  • Consider presenting a package deal.
    – While a gala, golfing event or run alone may not be enough to persuade an organization to donate funds, a combination of opportunities might be the answer. Perhaps a persuasive deal could include a combination of events and employee volunteer opportunities. A package deal ultimately shows that the agency is looking beyond the one-time event and is interested in truly getting the company engaged.
  • Think outside the traditional event box.
    – Some agencies are starting to think outside the box when it comes to fundraising and are raising record amounts of money as a result. Many are doing this by opting for a fun experience rather than a traditional one. Agencies are showing that they are not afraid to go big, be different, and find venues and personalities that will draw a crowd. I understand some smaller agencies may not be able to launch events in the same manner; however, there’s always a way to change things up a bit! For instance:
    Big Brothers Big Sisters of Metro Atlanta has an annual bowling event. It raises money while also offering sponsoring companies a chance to get in on the fun. Gas South uses this annual event as a team builder!
    Literacy Action, an adult literacy agency, hosted “Spellabration”. The event was held in a ballroom and had the appeal of a gala, but guests played games. Our sponsorship package included an opportunity to play a game of Scrabble with many for profit and nonprofit agencies in Atlanta and participate in a spelling bee. It turned out to be a well-attended and fun event that provided social interaction while raising a record amount of money. It was obvious that a lot of thought went into planning the event and it’s one we will sponsor again next year.
    MUST Ministries (Marietta, GA) replaced their traditional annual dressy gala with a large tailgate party held at the College Football Hall of Fame. The event was sold-out and provided attendees with the opportunity to see a brand new venue, take a tour, wear their favorite team jerseys, participate in a sports paraphernalia silent auction and meet retired University of Georgia Coach Vince Dooley. All of this was done while raising money for children and families. MUST even opted to forego the fancy food for true tailgate foods and sides like hot dogs and hamburgers which kept the event fun and casual.

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Volunteer Experience:

In Part I, I touched on “Understanding Engagement Opportunities” and creating a volunteer experience. A growing number of corporations now request that agencies provide volunteer opportunities − a volunteer “experience” or a team building opportunity. When meeting with companies, be prepared to answer the following questions: Are you adequately staffed to host a group? What size group can you host? Is your staff open to this opportunity? These questions need to be considered when planning an event, and you need to be open and honest about what you can or cannot do. Conducting a volunteer event that you’re not prepared to handle can backfire – people typically do not shy away from sharing their experiences with others.

  • Family-Focused Volunteer Experiences – In this era of work-life balance, consider offering a family-focused volunteer experience. Younger families are often looking for volunteer events which will engage the entire family, particularly if the event occurs on a weekend.
  • Skills-Based Events – Companies often have, at their disposal, a plethora of skills and abilities that can aid nonprofits in their day-to-day operations. These “skills-based” opportunities often go untapped and offer even the smallest of players a chance to give back. Invite them to visit your agency, review some of your processes and create a win-win situation for you both parties. These projects have the potential to leave you with new technology, new training or perhaps free support!

Building relationships with corporate partners takes time and effort but if you put in that extra work and creativity, it could ultimately work to your benefit. What are some of the ways you have gone the extra mile or let your creative juices flow? Please share your thoughts in the comments below.

The final part of this blog will cover the topic of sustaining the relationship.

Mar
23

Community Partner Spotlight – MUST Ministries

Gas South is committed to supporting the communities we serve through our Gas South Cares program. Through this program, we partner with some of the most effective nonprofit organizations in the state. Gas South would like to feature one of our most enriching partnerships, one that we are proud to work with all year long.

MUST Ministries is a volunteer-driven organization providing a range of services to needy people, from food and clothing to job training. We recently spoke with Don Crampton of MUST Ministries to learn more about the organization.MUST-Ministries-300x300What is your organization’s mission?   

Serving our neighbors in need; transforming lives and communities in response to the call of Christ.

Why is your organization’s mission important?   

MUST Ministries serves close to 34,000 people in eight north Georgia counties. We’re the largest safety net for the poorest, most desperate residents in this region. MUST helps them meet their immediate needs for food, shelter, and clothing, while also providing longer-term resources, like counseling and training needed for employment.

Is there an upcoming initiative you would like to highlight? 

The MUST’s Summer Lunch program serves approximately 5,000 children per day in eight counties. In 2014, 254,000 sack lunches reached hungry children in our 19th year of meeting this tremendous need. Thousands of volunteers made sandwiches, packed lunches, checked sacks, drove lunches to sites, contributed supplies, donated money and partnered in a host of ways to be sure children would not go hungry. [If you’re interested in donating your time to the Summer Lunch program, check out this site.]

How has Gas South’s partnership benefitted your organization?

We are extremely honored to have the support of Gas South for the past five years. Their desire to serve is demonstrated by their actions. Gas South has helped MUST Ministries in all areas, through volunteerism as well as corporate contributions. In particular, Gas South is a sponsor of our two largest fundraising events, the Safe Refuge Gala and the Annual Thanksgiving Day Gobble Jog. Gas South is also a major supporter of our Summer Lunch program and is the lead sponsor for our Step Up Your Game: Getting People Back to Work seminar.

What have Gas South employees done to help MUST Ministries?

Several Gas South employees have volunteered over the years to serve at MUST Ministries. More specifically, Gas South has been one of the lead participants in our employment education area, offering assistance in helping our clients to enhance resume writing skills and prepare for job interviews.

Gas South has worked with MUST Ministries for over five years, and we’d like to encourage you to get involved with the organization. For more information on how to donate or volunteer, click here.