This past Thursday, the Georgia Chapter of the Public Relations Society of America (PRSA) awarded Gas South with a Phoenix Award at the 2016 Awards Celebration. These awards bring an entirely new meaning to the “blue plate special.” See what I mean?
Only 75 Phoenix Awards were presented out of more than 200 entries, and we were honored to take home a Phoenix for our 10-day event commemorating Gas South’s 10-year anniversary.
The event series, titled “10 Days of Gas South,” celebrated our achievements across Gas South’s first 10 years in business, recognized and rewarded employees, and built excitement for what’s to come in the next decade.
Each day featured a different theme. My personal favorite was probably day five’s theme –“Aren’t you glad you work at Gas South?” Employees wore their new Gas South anniversary polos and snapped selfies. The excitement about the next day’s anniversary party was palpable, and it was great to see everyone interacting and having a great time while sporting their new attire!
During the 10-day event, we engaged all of Gas South’s employees through at least one activation. The Marietta Daily Journal, Business RadioX and Metro Atlanta CEO covered our anniversary celebration with a combined reach of 150,000 impressions. On our social media channels, our anniversary-focused content helped to increase month-over-month engagement by 167 percent on Twitter and 810 percent on Facebook.
Gas South’s 10th year has been a momentous one, and receiving the PRSA Georgia Phoenix Award for our anniversary celebration is just another example of the #1 workplace environment we’re cultivating every day. #Winning